Company Name

Exactly as you'd like it to be presented in a logo

Tagline/Mission Statement

Tell me about you, as a person...

Tell me about your business and where it's currently at...

What products or services do you offer?

Why do you do what you do? How do you help people?

What are your core values?

What are your goals—short term and long term?

What are 3 brands you love and why?

List 3 main competitors. What sets you apart from them?

Note: "Competitor" tends to have a negative connotation; we ask this question to gain context about your industry and brainstorm how to highlight the unique strengths of your business and differentiate from those that already exist.

What are your brand strengths and weaknesses?

Who is your audience/demographic? How do you engage with them?

What was your all time favorite project/client? What made that experience such a win?

How would you describe your aesthetic for your business?

Key words people may use to find your company:

What attracted you to my work? Are there any specific projects that really resonated with you?

Are there certain design elements or colors you are drawn to or would like to see integrated in your branding?

If you have an inspiration board, please provide a link to it here.

This is required for Short/Sweet clients

What do you hope to gain from working together? / What would you consider a successful outcome of this project?